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ID Verification: African online social marketplace, MOBOfree, launches First-of-a-Kind ID Verification program in Nigeria and Uganda

MOBOfree’s ID verification program is the latest addition to a range of security measures aimed at protecting the African consumer

LAGOS, Nigeria, June 29, 2015/ -- MOBOfree (http://www.mobofree.com), the leading African social marketplace, today announced the launch of the first-of-a-kind ID verification program in Nigeria and Uganda, further strengthening its position as Africa’s safest social marketplace for both buyers and sellers alike.

MOBOfree’s ID verification process is seamless and can be performed from any device. It does not require a scanner or computer. The user simply takes a photo of his/her identity document and uploads it onto MOBOfree’s platform along with their e-mail and mobile phone number. The entire procedure takes 2 minutes and the user is confirmed or rejected within 48 working hours.

Members who opt in to the verification program are eligible for additional benefits on MOBOfree.com, one of the main benefits being that their classifieds will be displayed in a more prominent position and enjoy much better exposure.

“By preventing fraud rather than simply dealing with the issue after fraud has been identified, MOBOfree is highlighting its commitment to a safer environment for e-commerce in Africa,” said MOBOfree’s CEO Cristobal Alonso.

MOBOfree has hired a dedicated ID verification team to proactively contact members via phone or even face-to-face when necessary.

MOBOfree’s ID verification program is the latest addition to a range of security measures aimed at protecting the African consumer, which already include:

-          a special automated algorithm identifying scam behavior

-          a dedicated quality control team, which reviews every single advert manually before launching it live

-          an internal rating system allowing buyers to rate sellers and report suspicious/illegal activities

-          a phone safety hotline so that any issues can be reported immediately

-          the MOBOguard program, allowing users to search for scammers, report them, and get a reward for doing so

MOBOfree has a general policy of not disclosing members’ personal information to third parties unless they have consented to such sharing. Any data acquired from MOBOfree’s visual identification program will not be shared with other MOBOfree users.

Distributed by APO (African Press Organization) on behalf of MOBOfree.

For more information, please contact:

Darius Kudarauskas, PR manager

E-mail: Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.

Mobile phone: +37065659516

About MOBOfree.com

MOBOfree.com (http://www.mobofree.com) is a leading African social marketplace allowing people to buy, sell and swap products and services with other trusted people. MOBOfree.com combines a social network and classifieds board into a single integrated online platform and makes buying and selling online more personal and safe.

MOBOfree currently has almost 4 million registered users, with more than 2 million monthly active users and over 400,000 active classifieds in Nigeria and a leading position in several other African countries such as Uganda and Zimbabwe.

Over 3000 new registered members join MOBOfree every day, thousands of new items are listed daily; and more than 5 million personal messages are exchanged between buyers and sellers every month on MOBOfree.

The company is backed by eVa Ventures Fund and has offices in Lagos, Nigeria and Vilnius, Lithuania.

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